top of page

About Us

Finding Innovation Daily

XPrize Carbon Removal (9).jpg

This vision started when Mentor and Protege had a discussion about what to do with the next 800 seedlings that were growing in the nursery.  That was in February 2015.  Our mission is to achieve our vision and that is to shift from the traditional agriculture paradigm to the new sustainable agroforestry paradigm, something we keep modifying with innovation as we move along.

In March 2021 we joined the Elon Musk Foundation's 4-year-long XPrize Carbon Removal contest.   Around 1,300 contestants qualified after the first year and we were ranked 250th.

Over these next three years, we must put our innovation to the task.  

Part of this plan is Tree  Banking.  To kick-start, we have arranged to give away free Unicoins with the intention (not the obligation) of the recipient to invest in the future from the anticipated dividends.

Jil is the protege, her two younger sisters, their brother, and his wife, and two young boys comprise our group.

We work every day doing what we like best, growing things like more than 30 species of trees and numerous other interesting shrubs, grasses and other types of plants using organic and agroforestry principles.  The high quality of our products is for a select few, those who answer our ads. or seek us out.  Our customer base is fun to track and we do that daily, too.  Achieving our goals is a worthy adventure each day, like was said before, it is what we like doing best of all.

The Protégé

After reading "Rich Dad, Poor Dad" and others Ms. Melojel C. Formentera approached her boss and asked if he could teach her the Western way of thinking.  She wanted to combine the best of both Eastern and Western thinking processes in order to improve the local plight of poverty while mitigating climate change.  The Mentor found sincerity and commitment to fulfill the goals so he said "Let's build a demo-farm and show the farmers how to make money and we also will reforest the Philippines".  She said "yes" and chose to become the "Farmers' Helper".  In her first three years she achieved the implementation of what is illustrated throughout this site.  The years ahead guarantee to dwarf the initial years.

Foreman, Infrastructure

Dante Pugal's Illocano family migrated to the valley in the 1950's before raods existed, only trails.  He learned the trades while working seven years in Saudi Arabia.  His 63 years of living carry him as a community leader and a knowledgeable foreman for Farmers' Helper at Hilltop.  He can out work those youngsters 30 years his junior.  The Illocano people are honest, industrious and hard working.  Hilltop Malunggay is lucky to have Dante on board.


Antonio Gonzales lives just down the hill from Hilltop where his family took up residence back in the 1950's.  He has formal technical training but is a natural when it comes to machinery, equipment and innovative thinking.  Not only can he make everything work he also operates it all and makes farming seem so easy.  From irrigation to planting and growing he moves the earth and makes all necessary adjustments to bring about planting and growing successes.  

The Mentor
Mentor / Coach

More than 20 years of consulting the "haves" disclosed to Joseph J. Reynolds that the "have-nots" are more responsive which inspired him to mentor/coach the "have-nots".  He looked high and low, even when teaching agroforestry at the college level, to find a protégé who could carry on his work but it was not until Ms. Formentera, a housekeeper and the daughter of a fisherman with a family of 10 that she  approached him and asked if she could learn how to think differently and understand agroforestry principles and practices that he found his protégé in her.

Operations Manager

Shirle Pugal is the wife of Dante and shares the Illocano values.  For more than 30 years she has worked for the Department of Health and is the Clinical Supervisor.  Trained and experienced in sanitation and hygenic practices in May 2015 Shirle is assuming the duties of Operations Manager to assure the safe harvesting, cleaning, drying and processing of Moringa oleifera leaves and parts.


Ma. Verna Gonzales is a graduate of University of the Philippines with a Bachelor of Science in Food Technology and from the Open University campus in Los Banos, Laguna she attained a diplopma in Research and Development Management.  With more than 8 years of research and development experience while conducting relevant food product development she provides technical consulting to Hilltop Moringa Farms in the area of product research and development. and management.

The Philippines has an excellent Department of Technology and Industry that provides free product development technical assistance.


This work has been ongoing for the past twenty-plus years. 
Unwittingly, it began with the author's first experience with tropical forests, which was in Panama when only eight years old. Eleven years after, he was mining diamonds and gold in Guyana, where the forest remains fantastic.  


Meanwhile, in 1986, he arrived in the Philippines. Much to his dismay, the forest he had longed to visit no longer existed.
Since then, he adhered to the steps of traditional reforestation but to no satisfactory end, and out of frustration, he began to swim against the tide. He and his adopted family have been using the new paradigm, without government funding, so to reforest effectively, inexpensively, and sustainably.

Low and behold, Elon Musk and his fantastic XPrize Carbon Removal contest arrive with perfect timing.  Please, join us in helping to benefit Mankind by benefiting Mother Nature. 

Hilltop Moringa Oil.png
Honey beyond belief at Hilltop.png
Moringa Processing HMF072219 (109).JPG
Moringa capsules.jpg
Hilltop Moringa Jhel'O.png
The New Paradigm It's not Agriculture brother Al Oy Reynolds 082021.jpg

On August 14, 2021 Oy Reynolds in Thailand took this super photo of her husband, Al, enthralled in reading his brother's The New Paradigm, It's not Agriculture.  TO GET YOUR COPY GOTO YOUR BROWSER AND PASTE:

My work has always been on my shoulders.  Now that I am retired my shoulders are not as broad as before and the time constraints are tighter.

Agroforestry Hilltop Comparison East Side 6 years.png








Carbon removal from the atmosphere and the oceans is for everyone even though not everyone will want to join our TEAM.  You may, however, be kept informed about the TEAM's progress which we will do through the website and notifications.  We do ask that you choose one of the following methods listed below to help us.

When you ask to join our TEAM we will ask what it is that you are best at doing. 


Something relevant to this project. 


We will discuss, via email, and establish a mutual understanding of how you and the TEAM can benefit.  At that point, we will officially invite you to join the TEAM.

Be active or passive ... either way your help is apprciated.

For those who want to follow the project, but do not want to be on the TEAM.  $1 gets you on distribution for project information.

bottom of page